When people ask me how I created The Bina™ it’s a very fun story to tell. I tell them that I took a pair of scissors to my collection of scarves and wraps and just started experimenting. This makes for […]
" />
menu

It’s finally here. Not just the product, but the opportunity.

by bina on December 13, 2010

Share this:
  • Facebook
  • Twitter
  • email

When people ask me how I created The Bina™ it’s a very fun story to tell. I tell them that I took a pair of scissors to my collection of scarves and wraps and just started experimenting. This makes for great conversation at a party or in an elevator. But the more compelling question for me is when people ask me why I did it.

So, why did I do it? On a personal level, it was to see if I could, but that’s not the complete answer. I did it hoping that I would have the opportunity to tell every woman in the world about it. Women lead such dynamic lives and are all looking for solutions to make life easier whether they are fashionistas or practical dressers, students or CEOs, thin or curvy.

I want all women who wear it, to feel confident, fashionable and beautiful. And if their lives get a little easier, then they’ve just helped me answer why I did this.

What do you find the most challenging part of your daily beauty and fashion routine?

Share this:
  • Facebook
  • Twitter
  • email

{ 1 comment }

Claire Steichen December 22, 2010 at 7:48 pm

Bina-
Thank you for doing this! I love having something to throw on anywhere, that is bright, chic and easy! I can pack it for travel and have something gorgeous to wear. At home, it bounces easily between comfy when I am taking care of the kids, and slinky when my husband comes home. I love it!

Previous post:

Next post: