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December 2010

It’s finally here. Not just the product, but the opportunity.

by bina on December 13, 2010

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When people ask me how I created The Bina™ it’s a very fun story to tell. I tell them that I took a pair of scissors to my collection of scarves and wraps and just started experimenting. This makes for great conversation at a party or in an elevator. But the more compelling question for me is when people ask me why I did it.

So, why did I do it? On a personal level, it was to see if I could, but that’s not the complete answer. I did it hoping that I would have the opportunity to tell every woman in the world about it. Women lead such dynamic lives and are all looking for solutions to make life easier whether they are fashionistas or practical dressers, students or CEOs, thin or curvy.

I want all women who wear it, to feel confident, fashionable and beautiful. And if their lives get a little easier, then they’ve just helped me answer why I did this.

What do you find the most challenging part of your daily beauty and fashion routine?

What an incredible journey!

by bina on December 8, 2010

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It’s great to think that you can realize your childhood dream with the love and support of your family and friends. So much of my blood, sweat and tears went into this venture and it gives me great pleasure to share it with you. Of course none of this would be possible without the kind, generous, genuine, and talented support team of family and friends. I am forever indebted to Ken, Isaac, Marie, Joanna, Rupa, Ojas, Denise, Shreya, Stephanie, Lance, Aaron, Mark, Daksha, Neel, Anthony, Layla, Craig, my Book Club and my amazing parents.

Thank you and I love you!